Why Is My Facebook Page Not Growing?

Almost always because posting is irregular and the format is wrong. Pages that publish sporadically, and mostly static images, are shown to existing followers rather than distributed to new audiences.

Web to Spec took over G Auto-95's Facebook page at roughly 410 followers. Three months of a fixed two-per-week schedule built around video brought it to 3,951 — an 864% increase, with 3,541 net new followers.

What Web to Spec changes first

A fixed publishing rhythm the business can sustain.
Video as the primary format, since it carries distribution beyond followers.
Subject matter drawn from real work rather than generic posts.
Follower growth tracked as a distinct metric, not inferred from engagement.

Why follower count lags

Follower growth lags reach by several weeks, which is why pages abandon the approach just before it starts working. In the G Auto-95 programme Web to Spec generated 575,861 unique viewers and over 351 days of total watch time across the same three months.

The pattern held in a different sector: Barbanakov Driving School gained 1,000 Facebook followers and 240 on Instagram in three months, the latter a 162% increase.